A 90-day growth roadmap across SEO + GEO, Snapchat Ads, Social Media Posting & Email Marketing — built for Denmark's premium disposable vape e-commerce market.
Dampamok sells disposable vapes (12K–100K puffs) across five premium brands in Denmark. Strong visual branding and WooCommerce infrastructure are already in place — but zero organic presence. Almost every channel is a greenfield growth opportunity.
Strong visual branding, WooCommerce store, Meta Pixel installed, TikTok & Instagram already linked
No blog content, missing metadata, placeholder product images, no email automation, no paid social
First consistent organic + AI search traffic, first paid conversions, growing social presence & email list
Four performance channels — scoped to vape industry compliance requirements and optimised for the Danish market.
Traditional search optimisation plus visibility in AI-powered results — Google AI Overviews, ChatGPT, Perplexity
Story Ads, Collection Ads, and Geofilters targeting the 18–34 Danish demographic on Snapchat
TikTok (primary organic) + Instagram (secondary) — consistent short-form product & lifestyle content
Welcome series, abandoned cart recovery, post-purchase flow and weekly campaign emails
Out of scope: Meta paid ads, Google Shopping / Performance Max, and TikTok paid ads are excluded — these are restricted for vape products under platform policies and carry account ban risk in the Danish market.
Two converging disciplines: traditional search optimisation for Google rankings, plus GEO — ensuring Dampamok surfaces inside AI-generated answers from ChatGPT, Perplexity, and Google AI Overviews.
GSC + GA4 setup, GMB local optimisation, OnPage/Technical SEO audit & fixes
10 focus keywords for backlink targeting + 10 for on-site optimisation — refreshed monthly
5 website blogs (~1,100 words each) + 6 Web 2.0 posts (~250 words) + site content as needed
210 backlinks per month across directories, niche blogs, and profile placements
Priority targeting across the Danish-language vape search landscape — from immediate brand wins to long-term AI search authority.
Razz Bar køb · Elf Box 12K pris · Waspe 100K · OKSO vape · HAPP engangsvape
engangsvape køb · vape online Danmark · billig vape · e-cigaret butik
jordbær vape · vandmelon vape · frugt vape · menthol engangsvape · blueberry ice
"hvilken vape er bedst" · "bedste engangsvape Danmark 2026" · "hvad er puff count"
GEO ensures Dampamok surfaces inside AI-generated answers — ChatGPT, Perplexity, Google AI Overviews — not just blue links.
Fixed scope of deliverables executed every month alongside ongoing technical fixes.
Snapchat reaches 18–34-year-old Danish users at scale. Compared to Meta and TikTok, Snapchat offers more permissive policies for brand awareness in the vape category — making it the best-available paid social channel for Dampamok.
Creative rule: No device hardware in ad visuals. Lead with flavour, lifestyle, and brand identity. Avoid nicotine claims in copy. Age gate (18+) must be active on the homepage before campaigns go live.
Full-service social content management across Instagram and TikTok — strategy, design, scheduling, captions, hashtags and reporting all included.
Flexible approach: The package mix is sales-driven and adjustable month-to-month. As AI video tools lower production costs, we can shift the ratio — more Reels, fewer statics — to maximise reach and conversions without increasing budget.
Recommended content mix built around flavour discovery — the highest-performing niche in the Danish vape community. Final content is shaped around what performs and evolves monthly.
Aesthetic flavour reveals, ASMR unboxing, honest taste reactions — drives discovery and shares
"Best vape under X price", Waspe vs Razz Bar comparisons, new arrival reveals
Behind the brand: ordering process, packing, quality checks — builds transparency & trust
Customer reposts, flavour challenge trends, "tag @dampamok" incentive campaigns
2×/month micro-influencer collaborations and Instagram account takeovers
Test AI-generated visuals and animated short-form video to drive traffic at scale — lower production cost, high reach potential
"Hvilken smag er du?" personality quizzes, polls, Q&A stickers in Stories
The newsletter signup already exists — building automation on top turns it into a revenue engine. 4–5 campaign newsletters per month keep the list warm, alongside automated flows that run in the background 24/7.
3 emails over 7 days. Brand intro, 10% discount code, top bestsellers. Triggered by newsletter signup.
2 emails: at 1 hour + 24 hours with incentive. "Din kurv venter — gennemfør dit køb."
4 emails over 30 days. Usage tips, review request, cross-sell similar flavours & brands.
2 emails for 90-day inactive subscribers. Re-engagement message + discount to revive interest.
4–5 Campaign Newsletters per Month:
These are initial ideas — topics and send frequency will be refined once the list is active and we can see what resonates.
Strong visually, weak on trust signals — fixing these unlocks the full potential of every channel.
Homepage must be brand-forward, not product-forward — required for Snapchat Ads approval.
Fix the foundation before investing in paid traffic — poor images and missing tracking will waste any ad spend.
Recommended monthly allocation for a growth-stage operation. Scale Snapchat budget by 20–30% per month once ROAS consistently exceeds 3:1 for 6+ weeks.
| Channel | Monthly Budget (DKK) | Target KPI |
|---|---|---|
| Snapchat Ads — Story Ads + Retargeting | TBD | CPM < 50 DKK · CPA < 80 DKK |
| SEO + GEO — Content + Link Building | TBD | Keyword rankings + AI search visibility |
| Email Marketing — 4–5 newsletters/month | TBD | Open rate, click rate, revenue attributed |
| Social Media — Standard Package (15 posts + 3 Reels) | TBD | Reach, engagement rate, follower growth |
| Total Monthly Investment | TBD | To be confirmed upon proposal sign-off |